Date(s) - 24/09/2020
6:30 pm - 8:00 pm
Welcome to the Social Media Branding webinar!
Our two speakers Ms Evangeline Leong and Mr Miguel Bernas will give us insights how social media as a platform supports both corporate and personal branding.
Ms Evangeline Leong‘s talk “Learnings from Million Dollar Influencers, the Who, What, and How” will start the webinar.
Influencer marketing industry is expected to be worth $15 billion by 2022, from $8 billion in 2019. This exponential growth has resulted in many becoming social media influencers, gaining fame and monetary reward as a result of their personal sharing on a particular subject matter. What is the secret recipe that is helping them to gain followers and build strong personal branding? How can business owners and marketers apply the secret recipe? In this 30 minutes session, we will cover the following:
1) Understanding influencers and how did they become one
2) The 3 key lessons to learn from the influencers
3) Working with influencers to build a strong business branding
Mr Miguel Bernas our second speaker will then turn the focus singlulary to LinkedIn, with his session on how to “Level Up Your LinkedIn Game”.
LinkedIn has become the de facto social media platform for professionals with over 675 million users worldwide. But the truth is, only a small fraction of users are making the most of this powerful tool. For example, using LinkedIn’s own Sales Navigator data, only 15% of users with the title “CEO” in Singapore have posted something in the last 30 days. This talk is about everything you are doing wrong on LinkedIn…and what you can immediately do about it.
The 30-minutes presentation and Q&A will cover:
- Why LinkedIn: what makes LinkedIn different from other social media platforms?
- Dispelling the Misconceptions
- Adopting the Right Strategy (Personally or for your company)
- Personal profile and content creation hacks
Book your seat and join the journey!
The webinar is a public Zoom meeting event and organizer reserves the rights to post event photos on social media. You will receive Zoom meeting link with a password at the afternoon on September 24, 2020.
Ms Evangeline Leong
With over 10 years of experience in embracing digital marketing, Evangeline is the Founder & CEO of Kobe Global Technologies Pte Ltd. Kobe specializes in influencer marketing – they make stories heard, through relevant voices on social media. This is their 5th year, and have got over 5,500 influencers in their network across APAC, and over 300 clients. Not about popular faces from an album, but relevant influencers who’d tell the right story to the right audience; and get you the right results.
Kobe’s revolutionary use of patented Artificial Intelligence tools in influencer marketing platform that provides the speed of access and measurable influencer solutions for brands. Within the 1st year, Kobe has crossed 7-digit in sales and has worked with over 200 brands including Pepsi, Changi Airport Group and Calvin Klein.
Evangeline remains as a partner of PurpleClick Media, the 1st and only partner of Google, Facebook, Baidu in the region and has managed over USD$10 Million annual ad revenue across Singapore, Malaysia, and the Philippines in the region.
Mr Miguel Bernas
I am an entrepreneur, media & marketing consultant, speaker, trainer, and content creator. As the founder of Timber Wolf Media, I’m a leading authority in the fields of content marketing and audience development. I’m also CMO-At-Large of LinkedIn marketing agency Black Marketing and a startup adviser.
For over 20 years, my passion and focus on content and storytelling enables me to develop content strategies that build brands, attract audiences and transform company culture. I am a business transformation leader and change manager who has led Marketing in Asia Pacific for major media brands, including MTV and CNBC.
In 2005, I led Nokia’s first forays into digital to launch Nokia Ngage and Nokia N-series. At Singtel, I directed a major shift of marketing resources towards digital & social media, developed the company’s first social media customer care teams and launched real-time Twitter and YouTube marketing campaigns. As head of digital marketing at PayPal, I revamped customer acquisition through a pan-regional program utilizing search and social, and optimized conversion through web and mobile channels. At Mediacorp, I led digital skills training and cultural transformation, including a revamp of the network’s corporate social media profiles focused on activating internal staff on Twitter and Instagram.
As an independent media consultant, I help brands integrate content, social media and PR strategies, including an extended project for Philip Morris.
I recently partnered with Black Marketing as a CMO-at-Large with the goal of enabling entrepreneurs around the world to achieve their personal brand and business objectives through LinkedIn.
My work has been recognized through multiple industry awards, including Creative Client of the Year at the 4As Creative Circle Awards.
I am considered an industry leader, frequently sought-after for media interviews and conferences in the areas of transformation, content marketing and digital media.