Digital Execution Keynote

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Date(s) - 23/10/2019
8:00 am - 10:00 am

Aalto Executive Education Academy


It’s not about having a digital strategy but a strategy in a digital world.


Yesterday’s success no longer guarantees tomorrow’s results. Digitalization is dramatically transforming the way businesses operate today.

Yet, research tells us 84% of digital executions are failing. Leaders need a different mindset and approach to improve that result. This keynote addresses why digital execution is so challenging and more important, what leaders can do to succeed in a digital world.

It features research on the state of digital conducted across North America, Europe and the Asia Pacific and introduces The Ticking Clock© Model. This model, featured in Forbes magazine, explains the three strategic stages and 11 steps to succeed in digital execution.

Sharing practical stories and examples, presenter Robin Speculand outlines best practices used by early adopters. He also explains why not every organization needs to be digitally driven immediately by examining strategy cadence and how digital execution differs from past strategy executions.

Keynote Highlights:

  • Key reasons digital executions fail
  • State of digital research
  • The Ticking Clock© Model
  • Strategy Cadence
  • Difference between traditional and digital execution
  • Best practices, examples and stories




Robin Speculand is a recognized pioneer and expert in strategy/digital execution and a TEDx presenter. He is the founder and CEO of Bridges Business Consultancy Int and creator of the Implementation Hub, the world’s first online portal dedicated to strategy implementation. He is the co-founder of the Strategy Implementation Institute and an international bestselling author who has sold more than 45,000 books worldwide. His latest book is 182 Questions for Digital Execution – Strategy Implementation Starts with the Right Questions.




The programme:

8.00 – 8.30   registration and coffee

8.30 – 9.30   Digital Execution Keynote

9.30 – 10.00   Q&A and networking


Kindly, register here.


The registration is free of charge for FBC members (max. 2 per corporate), $15 for Nordic members (DABS, FBC, NBAS, SwedCham) and $25 for non-members. The registration is binding and non-refundable. Kindly, note there are limited seats and no-shows will be invoiced ($25).