How sustainability can increase growth and innovation?

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Date(s) - 25/03/2021
6:00 am - 7:30 am


Warmly welcome to the webinar on How sustainability can increase growth and innovation?

Sustainability is one of the key drivers for novel innovation globally. It creates opportunities to both large and small companies to concept, manufacture and offer trending, eco-friendly products and services.

However, quite often companies who would be open to shift to more sustainable ways of operating their business, do not exactly know how to start.

FBC is organising a panel discussion together with two of the world’s leading firms in sustainable innovation, Kone and Neste, and with a sustainable marketing agency Superson, to hear best practices in sustainable business strategies, operations and green marketing.

Some of the topics we will discuss during the panel:

  • How can I drive sustainable innovations in my company?
  • What benefits sustainability brings to my business?
  • What steps should my company take to become more sustainable?
  • How can I help our customers and stakeholders to do the same?
  • What are the risks of greenwashing?
  • How should I communicate about sustainability to internal and external stakeholders?

Book your seat now!

The webinar is a public event and the organizer reserves the rights to post event photos on social media. You will receive a Zoom meeting link with a password in the afternoon on March 25, 2021.




Mr. Riku Mäkelä works in Embassy of Finland in Singapore as the Counsellor for Innovation and Trade Affairs. In this role he connects Finnish innovators, companies and investment opportunities to Singapore and ASEAN region. He is also the Chairman of the Board of Nordic Innovation House Singapore, a joint operation of Nordic countries to connect Nordic tech companies to Southeast Asia. Riku has connected Finnish innovations to cooperation opportunities earlier from his and her family’s home base in Vietnam, India, Pori, Silicon Valley and Helsinki. Prior to Riku’s government related positions, he worked in marketing in healthtech industry, as an entrepreneur in IT sector and at universities in Los Angeles and Espoo. Riku has established the only American boy scout troop to Hanoi and been the chairman for commercial international summer camps business in Finland. He enjoys photography, reading, dragon boating, canoeing, mountain biking, hiking, camping, travel, snowboarding and learning new things.




A passionate marketing & communication professional with a vast experience in strategic brand & reputation management, buying behaviors & segment understanding, customer & market analysis, media & publicity . Sreelakshmi has 20 + years of diverse experience across FMCG, automotive, telecom, entertainment and engineering industries. Her current position – Based in Singapore as Director – Marketing & Communications, Asia Pacific at KONE Elevators & Escalators, world leaders in people flow solutions, headquartered in Helsinki, Finland.

Sreelakshmi is strong to craft memorable experiences for internal & external customers and create sustainable marketing models and using emotion in communication. She is the creator of the KONE’s model to connect an end user with KONE using design and safety as key features in India.


Michael Chong is the Senior Manager, Sustainability Asia at Neste Asia Pacific Pte Ltd based in the Singapore office. He graduated from University Putra Malaysia, with a Degree in Agribusiness.He has over 12 years of experience in various Sustainability roles with a major grower Sime Darby, Agribusiness-giant Cargill refiner/trader, and currently with Neste as a buyer/processor of sustainable feedstock. Well versed from upstream to downstream, he is constantly driving sustainability policy development and implementation in the supply chains, supplier engagements, workshops and trainings, as well as transformation on the ground. He manages a wide array of sustainability, traceability, responsible sourcing, smallholder projects and partnerships.

He is also a certified lead auditor for ISCC, RSPO P&C and RSPO Supply Chain Certification.



Leading Integrated Marketing, Communications and Branding strategies for tech companies, Anne has a deep interest in driving growth for multinationals, large corporates and start-ups that are developing sustainable solutions for the societies of the future.

With a solid experience in developing and implementing marketing and brand strategies and communications programs targeting both emerging and mature markets, and B2B, B2C and B2B2C audiences, she has worked globally with well-known brands focusing on new technologies such as Bloomberg, Wall Street Systems, Texas Instruments, Oanda, Accuity, Grab, Shopee,, Sustenir and Solar Foods. Previously a Senior Director for Partnership Marketing at Visa, Anne also has strong regional in-house expertise across APAC.